Implementing a national energy efficiency portfolio standard (EEPS) are just as important as, if not more important than renewable portfolio standards (RPS), and will go a long way toward making aggressive RPSs attainable, but aren’t getting much in the way of mindshare. More info from the DoE, and the American Council for an Energy Efficient Economy (ACEEE). EEPS are also a much cheaper (i.e. more profitable) way to cut carbon than current renewables.
Yes! Do you have ideas on how best to forward this? I've been having many discussions lately with people about how overlooked efficiency is, and yet how it is of prime importance.
The Rocky Mountain Institute seems to be the biggest advocate of aggressive efficiency measures… You'd probably enjoy these talks from Amory Lovins: http://is.gd/8mU4