What are the social connotations of cycling? If you’re driving, and you see someone on a bike, are you more likely to think they’re a loser? That they’re poor? That they ride because they have no other choice? Or will you be irritated by their smug sense of superiority? Can the same drivers have both of these experiences? They only make sense when the drivers themselves never ride. When it’s us and them. The connotations of cycling are changing, and I think that’s a good sign.