Activate the Future

BMW is running an ad campaign on the future of mobility.  Of course, they call it a “documentary”.  It’s amazing how close they come to imagining a future in which we don’t use cars in cities.  But of course, since they’re a car company, they can’t quite get there.  The fundamental attribute of cities that makes them work — density — is also what makes them incompatible with cars.

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Zane Selvans

A former space explorer, now marooned on a beautiful, dying world.

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